Television rights:
On 15 January 2008 it was announced that a consortium consisting of India's Sony Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League.[1] The record deal has a duration of ten years at a cost of US$1.026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the television broadcast rights and US$108 million for the promotion of the tournament.[2]
20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions till 2012 after which the share of IPL would go up.[3]
Network Ten has bought the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 - $15 million.[4]
Setanta Sports have secured the television rights for UK and Ireland in a five-year deal. All 59 games will be shown on their subscription channels.[5]
Dubai-based Arab Digital Distribution bought the rights to broadcast the IPL in the Middle East by securing a 10 year deal. Games will be broadcasted on ADD's ART Prime Sport, and will be available to viewers in the United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya. Terms of the deal were not released.[6]
Willow TV, Inc. has acquired the broadcasting rights to distribute on television, radio, broadband and Internet, for the IPL in North America.
SuperSport holds the broadcast rights in South Africa.
Sponsorship rights
Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years. Hero Honda has been selected as an associate sponsor for five years in a deal worth US$22.5 million.[7]
In addition, soft-drink giant Pepsi secured the title as the tournament's Official Beverage by signing a five year deal worth USD 12.5 Million. The proceeds of the latter are to be shared equally by the league's franchise owners. [8]
Kingfisher Airlines has been named IPL's umpire partner with rights to advertise of umpire's clothes and also sponsoring third umpire decisions for five years. The deal is worth Rs. 106 crores (appx. US$ 26.5 million).[9]
All these revenues fall under the Central Pool, 40% of which will go to IPL, 54% distributed to franchisees and 6% to prize money. The money would be distributed in these proportions till 2017, after which the share of IPL would be 50%, franchisees 45% and prize money 5%.
Franchises
The winning bidders for the eight franchises were announced on 24 January 2008.[10] While the total base price for auction was US$400 million, the auction fetched US$723.59 million.[11] The official list of franchise owners announced and the winning bids were as follows.
| Franchise | Owner(s) | Price (USD) |
|---|---|---|
| Mumbai Indians | Mukesh Ambani and Reliance Industries Limited | $111.9 million |
| Bangalore Royal Challengers | Dr. Vijay Mallya and UB group | $111.6 million |
| Deccan Chargers | Deccan Chronicle | $107 million |
| Chennai Super Kings | India Cements and N Srinivasan | $91 million |
| Delhi DareDevils | GMR Holdings | $84 million |
| Kings XI Punjab | Preity Zinta, Ness Wadia, Karan Paul (Apeejay Surendera Group) and Mohit Burman (Dabur) | $76 million |
| Kolkata Knight Riders | Shah Rukh Khan, Juhi Chawla Mehta and Jai Mehta | $75.09 million |
| Rajasthan Royals | Emerging Media: (Manoj Badale, Lachlan Murdoch, Suresh Chellaram) | $67 million |
Administration
- Commissioner - Lalit Modi
- CEO - Sunder Raman[12]
- President - TBA
Player signings
The official list of players signed:
♠ Denotes Icon Player who will be paid at least 15% more than the next highest earner within their respective franchise.
The players' auction was held on February 20. The IPL placed icon status on a select few marquee Indian players. These players were Rahul Dravid, Saurav Ganguly, Sachin Tendulkar, Yuvraj Singh and Virender Sehwag.[14]
Conflicts:
The BCCI had found itself in the middle of many conflicts with various cricket boards around the world as a result of the IPL. The main point of contention was that signed players should always be available to their country for international tours, even if it overlaps with the IPL season. To address this, the BCCI officially requested that the ICC institute a time period in the International Tours Program solely for the IPL season. This request was not granted at a subsequent meeting held by the ICC. [2]
England and Wales Cricket Board
Because the inaugural IPL season coincided with the County Championship season as well as England’s tour of New Zealand, the ECB and local County Cricket Boards raised their concerns to the BCCI over player poaching. The ECB made it abundantly clear that they would not sign No Objection Certificates for players—a prerequisite for playing in the IPL. Chairmen of the local Counties also made it clear that players contracted to them were required to fulfill their commitment to their county. As a result of this, no English player signed on for either of the two IPL player auctions and to date, Dimitri Mascarenhas remains the only player to have signed with the IPL. [15]
Another result of the ECB’s on-going fear of player poaching was a proposed radical response of creating their own Twenty20 tournament that would be similar in structure to the IPL. The league—titled the English Premier League—would feature 21 teams in three groups of seven and would occur towards the end of the summer season. [16]
Cricket Australia Board
The BCCI also experienced run-ins with Cricket Australia over player availability for Australia’s tour of the West Indies and the CAB’s desire for global protection of their sponsors. The CAB had feared that sponsors of the IPL (and its teams) that directly competed with their sponsors would jeopardize already existing arrangements. This issue was eventually resolved [17] and it was also agreed upon that Australian players would be fully available for the West Indies tour.
Pakistan Cricket Board
Many players from the Pakistan Cricket Team who were not offered renewed central contracts (or decided to reject new contracts) decided to join the rival Indian Cricket League. Two such players—Naved-ul-Hasan and Mushtaq Ahmed also held contracts with English Counties. The PCB decided to issue No Objection Certificates for these players to play with their county teams on the basis that since they were no longer contracted to the PCB, there was no point in not granting them their NOCs. The latter did not sit well with the BCCI, as it went against the hard line stance they had taken on players who joined the ICL.
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